Qualitative Market Research – What To Do With “Impossible Respondents” | market research

A focus group facility recruited eight respondents for its client. But after the focus group was completed, the client complained that of the six respondents who showed, two had language barriers and two were “unable to contribute to the group.” That left the client with only two viable respondents. And since two respondents weren’t enough to conduct their research, they said they shouldn’t have to pay for that group. Not the recruiting, not the incentives, not the facility. Nothing.The focus group facility disagreed, for following reasons:
The client used all six respondents for the full two hours.

The client’s claim that two respondents were unintelligible was invalid. The respondents had participated in previous research without complaint.

Respondents being “unable to contribute to the group” wasn’t a recruiting issue. Screening for respondents who will articulate their thoughts and feelings is nearly impossible.

All six respondents qualified at initial screening and again on the rescreener prior to the groups.


So what should you do when respondents are “unusable?”If you’re so unimpressed with the quality of your respondents that you don’t want to pay for them, remove them from your research without delay. If that leaves you with insufficient respondents to conduct your focus group, then cancel the group. If you’re planning to ask for credit on your invoice, you cannot keep and use the “unusable” respondents. Doing so doesn’t leave you with much of a leg to stand on.That the client kept all six respondents in the room for the full two hours hurt the client’s position. The policy at most recruiting shops is this: “If you use the respondents, you pay for the respondents.”There are risks when conducting qualitative research. Among them are unresponsive respondents and respondents who are difficult for researchers to “make a connection with.” And unless you specify that “no accents of any kind” should be recruited (what about drawls, twangs, New Yorkers?), you will likely get accents of varying degrees. They are part of the landscape, too.Some things are outside of the control of researchers and recruiters. Strange things happen. Although most respondents are genuine and want to contribute to the research, remember that you’re dealing with human nature. As with recruiters, some respondents are better than others.But if you feel strongly that you cannot work with one or more of your respondents, pull them from the group. Doing so, and adhering to the following best practices, will give you ammunition to make a solid case for non-payment of recruiting, incentives and facility rental.


Follow these best practices to get the respondents you need:
Clearly define what you want from your respondents on your screener and field instructions. You’ll be disappointed if you’re expecting recruiters to “read between the lines.”

Eliminate gray areas and close loopholes on your screener that could result in unexpected respondents. Seek assistance from respondent recruiters you trust. They know what works, and what doesn’t.

Keep psychographic and articulation screening questions in perspective. Most recruiters simply don’t understand the big picture behind these lines of questioning, which leads researchers to believe they’re getting higher caliber respondents than they’re getting.

Work with reputable vendors. Good recruiters not only schedule good respondents, they stand behind their work.

If you are looking for Car Service to LaGuardia from Westchester NY then learn more .

Search Results | Real estate

Business ventures beget risks. But risks, with hard work (of course), beget success. And if you work really hard in a business, then success means big bucks.One business venture that undeniably poses huge risks is the real estate business, for one must invest a relatively large amount of money in the buying and maintaining real estate properties, but once sold, profits are really more than rewarding. A factor that would undeniably have an effect on a real estate business is the location of the real estate properties. When a prospective buyer comes to buy a real estate property, he would not just consider the terms of agreement, he would not just consider if the property is in good conditions, he would consider, as a big factor, if the real estate property is in a good location. For homebuyers, a good and safe neighbourhood is really important, since his family will be raised in that neighbourhood. For commercial spaces on the other hand, a strategic location is important, if it’s close to potential customers.


Fort Lauderdale real estate offers both prospective buyers of residential houses and commercial spaces a wide variety of selection that would suit their needs and even exceed their expectations. As a popular tourist destination, it has a high potential for businesses that would especially cater for tourists needs. For homebuyers, on the other hand, well, who would not love to live in a popular tourist destination? With that said, it is unarguable that the Fort Lauderdale real estate market is a good place to invest your savings, for profit will be good once it returns.The Fort Lauderdale Real Estate hosts a lot of real estate brokers that can expertly extend you with their services. But knowing something about the stuff would be a great help for you to be able to make the most out of your investments. While choosing houses to invest, for example, you might want also to consider other peoples preferences and not just yours. It does not mean that you do not like this or that does not mean that everyone else does, too. The Fort Lauderdale real estate market offers a wide variety of choices that you are sure to find the house that will suit you and (by your judgement) your prospective buyer’s preferences. Remember that you will eventually sell the property, and if your preferences might not exactly be what others want, then you will have a tough time looking for buyers. However, it does not hurt of course to buy a house that you yourself would love, who knows if you will also want to keep it. If you finally decide to buy a house, make sure that the prices are relatively low, so when you finally sell it (and when the prices have gone up), you will really have a large profit. Do not want worry about the selling, the reputation of Fort Lauderdale is in itself a marketable appeal for the house that you are selling.


Fort Lauderdale is a not just a tourist destination, it is also a good place to live in-and a good place to sell houses to. So contact reputable Fort Lauderdale real estate brokers now and get ready to earn some money!